A soft toy brand that could rival Jellycat has launched in the UK.
Premium soft toy company Mon Ami will debut on John Lewis' online website and in stores across the country this month.
It offers a collection of plush toys, dolls, and keepsakes built around themes of friendship and belonging.
More than 60 character-led designs will be available.
Soft toy brand Mon Ami launches in John Lewis stores in the UK
Each Mon Ami character is designed with a unique personality and story, such as Pia Peacock’s tropical elegance, Daphne Dragon’s golden good luck wings, and Da Pinchy Lobster’s soft-hearted charm.
The collection is priced between £22 and £50.
Colette Duck has already been unveiled as one of John Lewis’ top ten toys for playtime this Christmas.
Mon Ami characters will be available in all John Lewis stores and online from September 13.
Sara Fulmer, co-founder and CEO of Mon Ami, said: "Mon Ami is all about friendship.
"It doesn’t matter who you are or where you’re from, with Mon Ami there’s always a place to belong.
"From a child’s very first companion to a nostalgic keepsake that stirs memories years later, our creations celebrate the joy of friendship in all its forms.
"Whether they’re given to a newborn or kept by the young at heart, each piece is a gentle reminder of the wonder, comfort and imagination that comes from having a true friend by your side.
"We’re extremely excited to be launching in John Lewis – one of the biggest, most well-respected retail brands in the UK – and to reach even more customers just in time for the busy Christmas period."
Argos reveals its top toys for Christmas 2026
In other retail news, Argos has revealed its top toys for Christmas 2026, with 20 picks expected to feature heavily on children's wishlists this year.
The list covers everything from £15 wooden toys and £20 soft toys to £150 LEGO sets, with retro favourites, movie characters, interactive gadgets and hands-on creative toys all making an appearance.
The full list is:
- Mini Brands Really Works Vinyl Playset - £20
- Lego Donkey Kong Arcade Building Set - £150
- Hot Wheels City Ultimate T-Rex Garage - £130
- Chad Valley Alfie And Jo Wooden Train Set - £15
- Chad Valley Wooden Classic Kitchen - £30
- Tonies Lite - £60
- LLP My Magical Dragon Skye - £55
- Primal Hatch Megalodon Hatching Egg Shark Toy - £55
- VTech Kidi 12-In-1 Guitar Superstar - £50
- Projector Karaoke Machine - £90
- Lego Pokémon SMART Play: Sprigatito, Fuecoco and Quaxly Battle - £30
- Armosaurs Armor-Up Dinosaur T-Rex - £45
- Giftie Badge Maker - £35
- Jupiter Workshops Four Storey Wooden Doll House - £150
- Flutter Monster 40 cm Soft Toy - £20
- Toy Story 5 Bullseye Jumbo Plush - £50
- KPop Demon Hunters Golden Singing Dolls - £35
- Paw Patrol The Dino Movie Megasaurus Dino Vehicle - £60
- Peppa Pig Ready Pedal Peppa - £30
- Minions & Monsters Fart Blaster Pro - £30
Prices supplied by Argos and may be subject to change.
Chantal Pearce, Head of Toy Buying at Argos, said: “This year’s Top Toys list brings together the very best in imaginative play and innovation.
"We’re always monitoring market trends to discover what truly sparks children’s imaginations, and our 2026 Top Toys list reflects the toys we expect to capture their attention this Christmas.
"From movie magic and retro nostalgia to screen-free storytellers and hands-on crafting, we’ve curated a range that inspires imagination, supports children’s development and encourages creativity through play.”
What is your favourite gift that you have received at Christmas? Let us know in the comments.
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