Zizzi restaurants in the UK are offering a free main course to Italian nationals for a limited time.
The offer is a light-hearted nod to Italy’s absence from this year’s FIFA World Cup, the third consecutive tournament the nation has missed out on qualifying for.
Up to Thursday, June 18, Italians dining at any Zizzi restaurant can enjoy a complimentary main course by simply showing their passport and purchasing a full-price drink.
More details on the offer can be found on the Zizzi website.
"We wanted to give Italians across the UK a reason to celebrate"
Discussing why they created the offer, Corrine Prior, brand and customer experience director at Zizzi, said: "While the Azzurri may not be competing this summer, we wanted to give Italians across the UK a reason to celebrate.
"Italy has already given the world the things people crave during tournament season, pasta, pizza and gathering around a table with friends and family."
The campaign, titled 'Forza Italia, Forza Zizzi,' playfully positions Zizzi as an alternative way for Italian nationals to celebrate their heritage this summer.
With more than 340,000 Italians living in the UK, the offer serves as a small consolation for missing out on the football and a celebration of the country’s rich food culture.
For non-Italians, Zizzi is also offering 30% off all food, including starters, sharers, mains, and desserts.
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This will be in place until Friday, June 26, which marks the end of the group stages.
The restaurant chain says Italians still have plenty to celebrate, even if their team won’t be lifting the trophy this year.
Will you be making the most of the Zizzi free main course offer? Let us know in the comments.
