A 22-year-old voluptuous K cup has beaten more than 1,000 women to reach the top 30 in a competition to find the new face of a big busted lingerie brand.

Alice Rose Rayman, from Epsom Downs, entered the Star in a Bra competition earlier this year run by fuller figure lingerie experts, Curvy Kate.

In her entry statement Miss Rayman said: "As a natural 32K and at 22 years old, I want to show other girls my age with bigger breasts that there are places to find gorgeous lingerie and bras that look and make you feel good about the size you are."

British boobs have doubled in size over the last 40 years, with sales of D to G cups rising by 50 per cent year on year since 2005.

Curvy Kate marketing manager, Hannah Houston, said: "We truly believe that our customers should model our lingerie as these are the girls who will be buying it.

"Alice will be representing Epsom with her all-natural fuller bust, and is eager to encourage more women to bare their curves with pride this year."

You can vote for Miss Rayman, who is facing stiff competition from 29 other hopefuls, by visiting facebook.com/curvykate by Tuesday, April 3.