A THREE-DAY extravaganza of beer and Bavarian culture could be be one of the first large-scale events after lockdown.

The Big Brighton Oktoberfest will transform The Level into a parched punters’ paradise, starting on Thursday, October 8.

Organisers Whiskey Bravo Productions is promising to treat crowds to a long weekend of “premium brand authentic Bavarian beer, food and live music”.

This can all be enjoyed in a custom-built marquee which will be able to hold thousands of guests.

Rather than rest on its laurels as the coronavirus crisis put a stubborn stopper in Brighton’s usual offering of events, the company has been using the time wisely to plan this comeback festival in its home city.

Managing director Ian Baird said: “Covid-19 has pretty much wiped out the events scene this summer.

“But we hope this year’s The Big Brighton Oktoberfest will provide people with their first opportunity to raise a glass or two after the lockdown.

“We’ve been using the lockdown time to plan this event and ensure it is a fantastic experience for everyone, using the latest technology and premium products.

“It is being hosted in a prestigious location in the heart of Brighton and gives everyone something to look forward to once life returns to some form of normality.”

Measures will be taken at the event to make sure all social distancing guidelines that remain in place in October can be adhered to.

There will also be an enhanced hygiene and cleaning regime in place.

To further reduce the risk of infection to guests, Whiskey Bravo Production has partnered with contactless ticketing company TicketCo.

This will provide “cloud-based technology” which will allow revellers to display their tickets with their phones and enjoy digital table service, minimising contact with others.

Mr Baird said: “Our partnership with TicketCo means we can maximise the latest technology available to ensure customers’ experiences are smooth and stress-free.

“The platform also helps replace cash which is currently not safe.

“We will also ensure all government guidance is followed responsibly throughout the event to create a safe environment for people.”

David Kenny, UK country manager of TicketCo, shared his excitement at the prospect of working with Whiskey Bravo Productions on this venture.

He said: “Whiskey Bravo Productions are a respected event management company and we’re looking forward to working together. We have been impressed by their vision to look forward beyond the current crisis to formulate an exciting event in Brighton on a big scale.

“It’s been a challenging year for many, and we hope The Big Brighton Oktoberfest will help create a positive to look forward to and enjoy together.”

Oktoberfest has been celebrated since 1810 when Crown Prince Ludwig married Princess Therese of Saxony-Hildburghausen. The royal pair invited the citizens of Munich to join them in their festivities, and the event has been celebrated ever since.

But it has since been adopted by countries across the world, keen to sample some of the beer-swilling fun.