A hard-hitting music video which highlights the dangers of using a mobile whilst driving has been created by the same people who directed the video for Pharrell William’s hit song ‘Happy.’
The film will run in cinemas and on social media from today and uses innovative filming to try and cut the number of road deaths due to mobile phone use.
The film features numerous "pink kittens" to highlight how much drivers miss by looking at their phones.
WATCH HERE - https://www.youtube.com/watch?v=AmcbxgBZbr0
It is a collaboration between directors We Are From LA and the government's THINK! campaigners and features an edgy soundtrack from celebrated musician Aphex Twin.
Road safety minister Jesse Norman said: “The awful truth is that tens of thousands of drivers are still flouting the law and endangering others by using a handheld mobile phone at the wheel.”
According the the film, if a driver travelling at 30mph glances at their phone for just 2.3 seconds, they miss 100 feet of road.
That is the length of a Boeing 737.
But smartphone users can now switch onto drive safe mode which silences incoming calls, texts and notification to stop the temptation.
RAC road safety spokesman Pete Williams said: “We welcome THINK!’s thought-provoking video, which highlights the dangers of a two-second glance at your phone while driving. Motorists risk a collision with potentially fatal consequences which could change their life, and the lives of others, forever.
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