Famous fashion designer Stella McCartney has teamed up with a local breast cancer survivor to design a bright pink mastectomy bra for the masses.
Jane Hutchison, who runs charity Hello Beautiful, caught the attention of the daughter of former Beatle Sir Paul, when they were introduced last summer.
Now Ms McCartney has designed some underwear especially for women who have had a double mastectomy which will be sold exclusively online.
All proceeds will go to the Hello Beautiful Foundation to help fund a new centre in London for women with breast cancer and their families.
Jane Hutchison, who runs Hello Beautiful
A second range of underwear alongside the Louise Listening range is limited edition lingerie launched as part of Breast Cancer Awareness Month featuring supermodel Cara Delevingne.
It is a cause close to the designer's heart to the delight of Ms Hutchison, who plays netball in Balham-based Go Mammoth league for the Lager Tops team.
Ms McCartney has named the range Louise Listening after her mother Linda McCartney who died of the disease in 1998.
They will be premiered at the first ever Hello Love Festival organised by Miss Hutchison, to be held in London next month and go on sale on October 1.
Miss Hutchison, of Ellison Road, Streatham Vale, who trains in Qi Gong in Northcote Road, Battersea, was diagnosed with breast cancer three years ago aged 35.
She said: "From the beginning of my diagnosis Stella McCartney was the person I had my heart set on helping to raise awareness.
"Her mum’s story of breast cancer and the whole McCartney family’s thoughts and ideas about health are so close to Hello Beautiful's mindset.
"Their way of consuming and protecting the planets resources totally fits with our vision in the short and long term."
Ms McCartney hopes that the new range will help to raise awareness around the disease and encourages women to always keep healthy.
The Hello Love Festival, from October 8 to 11 will be four days of cancer awareness and prevention workshops and holistic practice held at the Paper Mill Studios, Angel Islington.
It will feature, art, film, music and design and an auction of wooden breast sculptures which have been decorated by friends, family and people as part of workshops held all over the UK.
Among those to decorate the so-called 'woobs' were youngsters at Kingston Grammar School, where the team were invited to do a presentation to a class of 11 and 12 year-olds about living a healthy, non-toxic lifestyle.
They then held a woob workshop so they could decorate the wooden breast sculptures with positive messages.
For more information visit the website on www.hellobeautiful.org/
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