LONDONERS sip their first drinks at 7pm and it is likely to be sour, according to a new report.

Brits have a growing thirst for sour and bitter flavours, which is reflected by the popularity of citrus flavoured cocktails and mixed drinks, according to the study by thebar.com.

The first annual report by the website - which offers drinks inspiration and education from the brands like Smirnoff vodka, Gordon’s gin and Johnny Walker whisky – also revealed the country is divided on its favourite festive tipple and that rum is the spirit of the moment.

Drinkers in the capital are slightly earlier than average in reaching for the drinks, though people from Brighton are first to get pouring at 5pm.

In terms of Christmas drinks, Londoners tend to pop open champagne (21 per cent), while Scots, Mancunians and Brightoners prefer Baileys.

The Welsh go for eggnog, while Oxbridgers are mulled wine fans.
Geordies prefer a simple festive beer

Thebar.com’s drinks predictions for 2014:

Seek out unusual flavour combinations

With a dizzying array of options available Brits will seek out new and unusual flavour combinations (sour and spicy drinks).

Create drinks that are personal to the drinker rather than following recipe books

As 19 -36 year olds focus on creating individuality in all aspects of life, making personal drinks will complement their need for uniqueness

Drinking will also include a unique sensory experience

There will be a growth in unique sensory experiences with just as much attention being paid to the environment and the glass, as to the drink inside.

If you are looking for creative cocktail inspiration and to widen your booze knowledge, go to uk.thebar.com